Brand Building Strategies

Each company should develop their own policies regarding the brand of eye products in the same line. Brand is a combination of names, words, symbols or designs that give the identity of the product. As was discussed in advance, that is not the product but the brand advertised. Brands have the economic role if the brand mass-produced so as to achieve economies of scale and a successful brand may inhibit the brand introduces a competitor who wants the same. Brand also has a strategic role by becoming a differentiator between the brands offered by the company with the brand of its competitors. From the consumer perspective, a trusted brand is a guarantee of consistency of performance of a product and provide the benefits that consumers look for when buying a particular product or brand. Brand also is a promise to consumers that the only mention his name, there is hope that the brand will provide the best quality, comfort, status and other considerations when consumers make a purchase.Brands consist of private brands (private brand / store brand / distributor of brand / private label), brand-specific / individual (specific / individual brand), brand lines / families (line / family brand), brand companies (corporate brand), brand combination (cobination brand). Private brand is the brand-sponsored by the distributor, for example on wholesalers and retailers. Alpha release of sugar by Supermarket brands that do not yet have a sugar factory, the Alpha uses the blessing of our private brand distributor of sugar. Private brand allow wholesalers or retailers to give a lower price and makes it possible to obtain higher profits. Bahakan many overseas companies ranging from clothing in upscale real Indonesian production, but given the brand overseas. Similarly, shoes made in Indonesia, branded buyers from abroad. Although made in Indonesia, but with foreign brands turned out to be sold with an expensive price. Because it is sold is not the product but the brand.Another strategy is to build brands with specific brand which is a strategy to give the brand name on a specific product. Unilever uses this strategy, such as Axe brand deodorant, for Blue Band margarine, Domestos to insect repellent, Omo detergent to soap, for Pepsodent toothpaste and shampoo Sunsilk for. Similarly, P & G, Camay soap brand, for Crest toothpaste, for Duracell batteries, Gillette for razors, Head & Shoulders for shampoo and Pampers for diapers.
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