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Selasa, 19 April 2011

BUSINESS STRATEGY angkringan sellers (3)

Business strategies of other traders is this famous reduce costs until they reach zero. This I get when I meet my friends play tennis on Friday morning. After I talked tennis problems, all of a sudden he turned his attention concerning the business and about which I wrote in this newspaper and that I gave at the RBTV.
"I'm interested in delivered Pak Yanto in RBTV and on KR about the Blue Ocean Strategy. I also have a story about the Blue Ocean Strategy, which is done by traders angkringan "the story of my friend. "Then the story I can write" I welcome. "Please Mr. Yanto" he invited. "Pak Yanto this story. Traders angkringan it to attract buyers to use the strategy with hot rice and rice for free "says the story my friend. According to my friend that this famous trader has 5 angkringan, so every night setian a angkringan generate USD. 500.000, -. So every night of their income is at least 5 pieces of this famous Rp 2.5 million. If the calculated income every month, then it can reach Rp. 75 million. With revenues of it, then this famous traders such income such as salaries of professional managers who are always accompanied by a luxury car.
Business strategy used angkringan sellers are each buying food, in addition to hot rice is more important is the free rice or buyers only pay when buying with lauknya. The strategy is incredible. Though simple, but it has made this famous merchant business strategy by using the new rules. Traders with tersebutlah new rules will soar in the revolution era of competition. The strategy used is similar to this famous trader strategy undertaken by Google and other companies that soared in the era of competition revolution. Customer takes everything in Google is a free or reduced cost to zero.
Expert strategy, Gary Hamel conducted a survey of 500 CEOs were asked about, "Who is the most widely taken advantage of the changing business environment industry in the last 10 years; Whether a newcomer, the traditional competitors or your own company?" Answer number one is the "newcomers" . They then asked "Do these new entrants won the competition by taking action more quickly or it could change the rules of the game?" Some 62% of CEOs said that "new entrants to change the rules of the game." But the CEOs of companies that the old saying "our problem is execution," or even worse is "the strategy was easy, the difficult impementasinya".
The new rules should be raised because of the emergence of new economies that make the market undermined the revolutionary enterprise, the emergence of new business models, new employees and new assets. Simple strategy this famous trader according to my friend uses a very modern strategy called the Blue Ocean Strategy by using the new rules of the game.

source:http://msuyanto.com/

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