RSS Feed (xml)
Out of 100% of seedlings growing entrepreneurs, usually only 20% who survive, and 80% dead? so says John B. Soenarjo, Chief Consulting Officer DIREXION accompanied by Ir. R. Budi Setiawan of Associate Partner to the team liput EI Herlina Lisa, when talking about the phenomenon of entrepreneurial failure and bankruptcy of doing business in Indonesia. Although this phenomenon is a natural thing, according to John does not mean can not be avoided. Binis marketing consultant and is also asking a number of ideas for the entrepreneur to minimize the risk of failure and bankruptcy. Here are excerpts of the interview.
How do you see the phenomenon of entrepreneur bankruptcy in Indonesia?Usually this way, from 100 plants growing entrepreneurs, typically 80% die and 20% live and survive. But of the 20% who survive this, 5 years later would shrink back. Within the first 1-3 years will fall out, and the rest will survive to 5 years and survived in a period of more than 5 years will also be filtered again. So the collapse of all kinds. Some businesses went bankrupt in early (premature), just started also been bankrupt. Insolvent at the time began to grow and bankruptcy in adult stage. This phenomenon is common. If bangrutnya during introductory phase to grow, there is rarely a rescue. But the bankrupt at the time of adulthood, it's easier. The company could be sold, the take over, and looking for investors. In 2000-2003, most companies that go bankrupt. Among Dotcom companies. This community has mushroomed everywhere but her age is not less than 2 years.
In your opinion, what causes it?Usually, they just have an idea but do not have strong business skills. So the seed was very good entrepreneur, but also must be accompanied by skill as a fundamental business is strong. Therefore, there must be a true entrepreneur education so that people can learn how to be an entrepreneur who can manage the company and can avoid the trap-trap risk of business failure. Broadly speaking it could be due to the bankruptcy of internal factors, such as miss-management, such as family management, collusion, etc.. External factors, such as the financial crisis. For example, companies that had declined and then rose again, is the Export bag. When facing financial crisis due to cost push pressure is too high, they end up doing a total revitalization. Management makes corporate strategy Rejuvenation (rejuvenation-red) that has begun to let the lackluster truth is not dead.
The cause of the most dominant?Mismanagement. Number of entrepreneurs went from a hobby, or a sudden fad and become entrepreneurs. But they are not polished. Yes sorry, that wild way. They were shocked, opportunities can be exploited, and large orders so they are not ready to arrange everything. It makes their origin are important for cover orders fulfilled. They do not develop a mature and make calculations. But if management and strong organizational and business skills was good, in siatuasi and pressure however, they will be able to survive and dodged. They know plans reserve in dealing with difficult situations. But if you do not have it all, will be broken.
Your opinion about the school entrepreneur who has been there now?Most entrepreneurs were born naturally. Embryos that had never experienced the truth entrepreneur school. Education entrepreneurs truth it is a standardized curriculum. How to make a business plan, conduct control efforts, and develop good organization. Well, you should like it. Departing from an idea that is really unique and there is market it. There polished and prepared business plan, in which there is a strategy to work on the market so do not let the embryos that are grown there and then disappear. There is a natural entrepreneur, then self-taught and successful. At certain phases she endures not because of his entrepreneurial skill but because of his ability to combine entrepreneurship with the elements of professionalism. He got to know the management and professional. If you do not use professional management and would not likely survive. One disadvantage is mencampuradukan business entrepreneur and a personal or family finances.
Is there anything else that should be considered?Networking. Entrepreneurship can be great because of its ability to build networks and this capability is very important. So, it's good to larger companies or state-owned companies to facilitate the SMEs so that there is institutional, and make practical and systematic education modules that can be used as a guide for the perpetrators of these SMEs.
Basic what it must have a entrepereneur?Knowledge management, networking and market. These three things are important. An entrepreneur must know the market there are products or services or guns, then how to build the market, and its marketing capability must also exist. The formula SE = MC2, Successfull Entrepreneur = Marketing, Competensi, and the conection.
During this time, how the business entrepreneur to market what you see?Still very poor. They can make a product but can not package the product properly. The packaging is not attractive, its brand ugly sometimes even absent, or present but less so to enter the commercial market only modern guns could be overpriced while the traditional market entry. For example, in Central Java, a lot of business people engaged in traditional beverage. At first they did not understand about branding, and market. But they have mastery in one area. Finally they learned that over time I see a lot of success. They are self-taught, experimenting to make the product more attractive and modern market could get even if more developed can also be exported.
How do you see the twisted entrepreneur in our country today?Many entrepreneurs emerged because of the condition. For example, people who used to work, have capital, then he became an entrepreneur, but they do not have basic. But I am quite happy with the current era of leadership. Lots of growing the seeds of new entrepreneurs with extraordinary creativity. They are so brave to take higher risks, make new breakthroughs. For entrepreneurs who can really say is an entrepreneur willing to take risks and gave birth to an idea. But there is also a follower (follower-ed) entrepreneurs are people who went along. Being an entrepreneur because look at what else the trends and behavior, he felt it was a chance and he entered. For example, when Mr. Dipping?? S behavior of others is not a pure entrepreneur follewer and they claim only their first but not so. So, there are people who did take the first risk and there is also the only part of it. Usually the most rapid fall was the second. But it also depends on the first or pioneer how he manage the market. If not he will be overtaken and he is fallen.
What strategies can be applied to avoid bankruptcy?One of them we will talk marketing. How to create diffresiansi. Competitors may come and go but an entrepreneur must do improvisation and innovation. Improvisation in terms of business, quality management, and innovation in the product. So that his competency gap further and more difficult to imitate and be the market leader (market leader-red)
Your advice for entrepreneurs?In starting a business identify yourself. That is, what competencies are held and what will be sold to the market. Second, identify markets, customers and competitors who. Third, get up early fundamentals. So, have started to apply the principles of administrative namely, the existence of a clear separation between personal and business. Fourth, build business networks and do improvisation and innovation on an ongoing basis. Set aside from business profits earned for improvisation and innovation of products that can make companies can increasingly overlapping.
by Herlina Lisa (source cybermqdotcom)
How do you see the phenomenon of entrepreneur bankruptcy in Indonesia?Usually this way, from 100 plants growing entrepreneurs, typically 80% die and 20% live and survive. But of the 20% who survive this, 5 years later would shrink back. Within the first 1-3 years will fall out, and the rest will survive to 5 years and survived in a period of more than 5 years will also be filtered again. So the collapse of all kinds. Some businesses went bankrupt in early (premature), just started also been bankrupt. Insolvent at the time began to grow and bankruptcy in adult stage. This phenomenon is common. If bangrutnya during introductory phase to grow, there is rarely a rescue. But the bankrupt at the time of adulthood, it's easier. The company could be sold, the take over, and looking for investors. In 2000-2003, most companies that go bankrupt. Among Dotcom companies. This community has mushroomed everywhere but her age is not less than 2 years.
In your opinion, what causes it?Usually, they just have an idea but do not have strong business skills. So the seed was very good entrepreneur, but also must be accompanied by skill as a fundamental business is strong. Therefore, there must be a true entrepreneur education so that people can learn how to be an entrepreneur who can manage the company and can avoid the trap-trap risk of business failure. Broadly speaking it could be due to the bankruptcy of internal factors, such as miss-management, such as family management, collusion, etc.. External factors, such as the financial crisis. For example, companies that had declined and then rose again, is the Export bag. When facing financial crisis due to cost push pressure is too high, they end up doing a total revitalization. Management makes corporate strategy Rejuvenation (rejuvenation-red) that has begun to let the lackluster truth is not dead.
The cause of the most dominant?Mismanagement. Number of entrepreneurs went from a hobby, or a sudden fad and become entrepreneurs. But they are not polished. Yes sorry, that wild way. They were shocked, opportunities can be exploited, and large orders so they are not ready to arrange everything. It makes their origin are important for cover orders fulfilled. They do not develop a mature and make calculations. But if management and strong organizational and business skills was good, in siatuasi and pressure however, they will be able to survive and dodged. They know plans reserve in dealing with difficult situations. But if you do not have it all, will be broken.
Your opinion about the school entrepreneur who has been there now?Most entrepreneurs were born naturally. Embryos that had never experienced the truth entrepreneur school. Education entrepreneurs truth it is a standardized curriculum. How to make a business plan, conduct control efforts, and develop good organization. Well, you should like it. Departing from an idea that is really unique and there is market it. There polished and prepared business plan, in which there is a strategy to work on the market so do not let the embryos that are grown there and then disappear. There is a natural entrepreneur, then self-taught and successful. At certain phases she endures not because of his entrepreneurial skill but because of his ability to combine entrepreneurship with the elements of professionalism. He got to know the management and professional. If you do not use professional management and would not likely survive. One disadvantage is mencampuradukan business entrepreneur and a personal or family finances.
Is there anything else that should be considered?Networking. Entrepreneurship can be great because of its ability to build networks and this capability is very important. So, it's good to larger companies or state-owned companies to facilitate the SMEs so that there is institutional, and make practical and systematic education modules that can be used as a guide for the perpetrators of these SMEs.
Basic what it must have a entrepereneur?Knowledge management, networking and market. These three things are important. An entrepreneur must know the market there are products or services or guns, then how to build the market, and its marketing capability must also exist. The formula SE = MC2, Successfull Entrepreneur = Marketing, Competensi, and the conection.
During this time, how the business entrepreneur to market what you see?Still very poor. They can make a product but can not package the product properly. The packaging is not attractive, its brand ugly sometimes even absent, or present but less so to enter the commercial market only modern guns could be overpriced while the traditional market entry. For example, in Central Java, a lot of business people engaged in traditional beverage. At first they did not understand about branding, and market. But they have mastery in one area. Finally they learned that over time I see a lot of success. They are self-taught, experimenting to make the product more attractive and modern market could get even if more developed can also be exported.
How do you see the twisted entrepreneur in our country today?Many entrepreneurs emerged because of the condition. For example, people who used to work, have capital, then he became an entrepreneur, but they do not have basic. But I am quite happy with the current era of leadership. Lots of growing the seeds of new entrepreneurs with extraordinary creativity. They are so brave to take higher risks, make new breakthroughs. For entrepreneurs who can really say is an entrepreneur willing to take risks and gave birth to an idea. But there is also a follower (follower-ed) entrepreneurs are people who went along. Being an entrepreneur because look at what else the trends and behavior, he felt it was a chance and he entered. For example, when Mr. Dipping?? S behavior of others is not a pure entrepreneur follewer and they claim only their first but not so. So, there are people who did take the first risk and there is also the only part of it. Usually the most rapid fall was the second. But it also depends on the first or pioneer how he manage the market. If not he will be overtaken and he is fallen.
What strategies can be applied to avoid bankruptcy?One of them we will talk marketing. How to create diffresiansi. Competitors may come and go but an entrepreneur must do improvisation and innovation. Improvisation in terms of business, quality management, and innovation in the product. So that his competency gap further and more difficult to imitate and be the market leader (market leader-red)
Your advice for entrepreneurs?In starting a business identify yourself. That is, what competencies are held and what will be sold to the market. Second, identify markets, customers and competitors who. Third, get up early fundamentals. So, have started to apply the principles of administrative namely, the existence of a clear separation between personal and business. Fourth, build business networks and do improvisation and innovation on an ongoing basis. Set aside from business profits earned for improvisation and innovation of products that can make companies can increasingly overlapping.
by Herlina Lisa (source cybermqdotcom)
0 komentar:
Posting Komentar