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Kamis, 21 April 2011

Positioning Based on Attributes

Positioning (positioning) based on the attribute is to position the product based on the attributes or properties, such as symbol, emblem, size, color, location, position and so forth. The determination of position based on this attribute will work well if the attribute is associated with the consequences of these attributes for the customer and the consequence of personal values ​​on strengthening product in the minds of customers. Promagtermasuk example of a successful exploit positioning based on attributes. Month of fasting was chosen for imaging products, so it is touching hearts of Muslims.Consequences are what customers expected to benefit or harm when consuming these products. Status, comfort, performance, security and high resale value is positive consequences (benefits) for the vehicle, instead of damage, fault repair and lower selling prices is a negative consequence (loss), which avoided the consumer.Personal values ​​are beliefs adopted by someone who relates to what's important in life. This value is closely related to the statement or behavior that people do in life. Product attributes and consequences were not obtained for granted, but rather as a consequence of receiving a notice or positioning. Every act of consumption is valued as an attempt to receive a statement at-positioning-kan.Oleh therefore of customer perception, affect the value of attribute dankonsekuensinya.Shar-e cards positions itself in the minds of consumers as a debit card based upon Islamic principles is widespread in Indonesia, because it can be obtained at any post office with only Rp.125.000, - by using the slogan "An easy way to share the results." Similarly conducted by Promag. In his positioning Promag showing the figure of a devout Muslim. The figure is played by Dedi Mizwar known person as a religious celebrity. Packaging Promag yangidentik selected with the color green with the Islamic religion. Finally made Promag as the market leader with a market share of about 80%.
source:http://msuyanto.com

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